Press.

Company boilerplate.

Three lengths, all saying the same things in the same order, so that trimming from the long one lands on the short one. Please use them as written — if you would rather write your own description, that is entirely your call; what we can do is make sure ours never contradicts itself.

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About Destreza. Destreza is an AI-native marketing consulting firm based in London, founded in 2026 by Andy Parton. It combines senior brand-building craft with AI-native delivery, working with a proprietary system of AI agents rather than a conventional team structure. Its first product, The Playbook for AI Brand Building, opens in late September 2026. More at destreza.ai

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Destreza is an AI-native marketing consulting firm in London, founded by Andy Parton in 2026. AI does the labour; senior judgement makes the calls. destreza.ai

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Destreza — AI-native marketing consulting. Senior brand-building craft, delivered with AI. London. destreza.ai

Andy Parton, Founder.

Full biography

Andy Parton is the founder of Destreza, an AI-native marketing consulting firm based in London, which he established in 2026.

He spent sixteen years building consumer brands inside large organisations — across commercial, customer, consumer and digital marketing leadership at Diageo and BAT, seven of those years at senior leadership level. He worked on brands including Guinness, Johnnie Walker and Vuse, and was most recently Global Head of Content for BAT’s Vuse, Velo and glo, where he was responsible for the global content strategy across the three brands.

Alongside that, he has spent seven years working on the application of AI to marketing, including leading the launch of an AI flavour-matching platform at Diageo in 2019 — three years before Diageo acquired the technology company behind it.

He founded Destreza on the argument that AI has made marketing faster without making it better, and that the scarce resource in a marketing organisation is no longer production capacity but the judgement to direct it. The firm pairs a proprietary system of AI agents with a single accountable senior practitioner.

Manchester-born and London-based. BA, University of Sheffield; executive education at Oxford Saïd, the Cambridge Institute for Sustainability Leadership and MIT.

Medium — the workhorse

Andy Parton is the founder of Destreza, an AI-native marketing consulting firm in London. He spent sixteen years in marketing leadership at Diageo and BAT, most recently as Global Head of Content for BAT’s Vuse, Velo and glo, and has spent seven years working on AI in marketing.

Short — author lines and podcast intros

Andy Parton is the founder of Destreza, an AI-native marketing consulting firm in London. He was previously Global Head of Content for BAT’s Vuse, Velo and glo.

The position, in three lengths.

Supplied rather than left to be invented.

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AI brings speed. We bring precision.

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AI has made marketing faster without making it better. The shortage in most marketing organisations is not capacity — it is judgement about what is worth making at all.

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For thirty years the cost of production did the work of discipline in marketing: making things was expensive, so someone senior had to decide what was worth making. AI removed that cost without replacing the function it was performing. Destreza exists to supply the layer that went missing — the judgement above the models — and works with a system of AI agents underneath one accountable practitioner rather than a floor of juniors.

The first product.

The Playbook for AI Brand Building is a written operating system for founders building a consumer brand: four foundation chapters, ten stages each ending at a gate, and two supporting systems — the workspace and the prompt set. It takes the brand-building workflow used inside large brand owners and rebuilds it at founder scale, with AI doing the labour.

The founding edition is 25 places at £295, each including one hour of Andy’s time. The standing price afterwards is £495. It opens in late September 2026. Read more about the Playbook →

Logos and photography.

• Destreza wordmark, ink (SVG) — for light backgrounds
• Destreza wordmark, cream (SVG) — for dark backgrounds
• Destreza icon, DA (SVG)
• Destreza icon, DA (PNG, 512px)
• Andy Parton, portrait (JPG, 900×1125)

Usage. The wordmark is the logo. Please don’t recolour it, set it in another typeface, or rebuild it from type — the letterforms are outlines, so it renders correctly without any font installed. The DA icon is shorthand for the wordmark and is only for places the wordmark will not fit, such as an avatar or a favicon. The wordmark and the icon are never used together. If you need a size, colourway or format that isn’t here, email hello@destreza.ai and we will cut it.

Copy-and-paste.

• Name — Destreza
• Descriptor — AI-Native Marketing Consulting
• Founded — 2026
• Based — London
• Founder — Andy Parton, Founder
• Website — destreza.ai
• Media enquiries — hello@destreza.ai
• First product — The Playbook for AI Brand Building, opening in late September 2026